How Revival Fitness United Two Gyms & Built a Scalable Fitness Brand
A Case Study by Elev8 Strategic Partners
When Adam made the bold move to bring two fitness locations under one unified brand, the opportunity was exciting — but the complexity was real.
Revival Fitness had:
- Two distinct operational cultures
- Different systems for member management and marketing
- Inconsistent staff onboarding, training, and service standards
- Limited brand cohesion
- Two domains, two databases, and no single source of truth
The goal was to scale.
The challenge was to unify and systemise — fast.
Elev8 Strategic Partners partnered with Adam to align people, process, and platform — turning fragmented operations into a structured, scalable business.
✅ Workforce Alignment & Staff Optimisation
- Defined role clarity across both sites
- Rebuilt shift structures and team responsibilities for consistency
- Implemented new training and onboarding pathways
- Enabled the leadership team to focus on growth, not daily firefighting
✅ Operational Systems & SOP Framework
- Mapped and standardised core workflows across both gyms
- Built SOPs for member onboarding, sales, service delivery, and escalation
- Reduced reliance on legacy knowledge by documenting key processes
- Introduced systems to manage tasks, communication, and compliance centrally
✅ Unified Marketing & Brand Strategy
- Repositioned Revival Fitness under one cohesive identity
- Aligned voice, visuals, and messaging across all touchpoints
- Developed a marketing operations system using HubSpot to proactively plan and execute lead generation
- Created reusable content structures to support campaigns, promotions, and automation
✅ Website Redevelopment & HubSpot Integration
- Designed and deployed a new Revival Fitness website that consolidated two domains into one unified platform
- Integrated HubSpot CRM to manage leads, members, campaigns, and retention flows
- Created an SEO-optimised structure for scalable visibility
- Built marketing automation and performance tracking dashboards
Through this partnership, Adam and Revival Fitness achieved:
✅ A single source of operational truth
✅ Streamlined marketing & automation to reduce reactivity
✅ Aligned, empowered staff across two locations
✅ A new digital presence designed for scale
✅ Time back for leadership to focus on expansion
“The support from Josh has been instrumental in our growth. His ability to simplify the complex, implement structure, and provide real, strategic clarity made all the difference in helping us scale with confidence.”
— Adam, Founder – Revival Fitness
Whether you're managing multiple locations or planning your first expansion, Elev8 Strategic Partners helps service-based businesses unify their operations, systemise their delivery, and scale with control.
📩 Book a Discovery Call to start your strategic transformation.
✅ Systems | ✅ Team Structure | ✅ Digital Presence | ✅ Operational Growth
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At Elev8 Strategic Partners, we believe real growth happens when strategy meets execution — and systems support scale. Our blog delivers actionable insights, tools, and frameworks to help founders, operators, and leadership teams build businesses that run better, grow faster, and create long-term value.
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